Everyone knows that social media is an essential part of marketing in the digital era. How exactly to be successful at it has been a minefield of opinion, hyperbole, ignorance, and actual good advice. For those just starting out, or those who need to finally get serious about their social strategy, navigating that minefield is often a guessing game. Sometimes a “tip” or “trick” actually works; other times you just waste your time and money.
In a bid to save you the time and money that others–myself included–have wasted over the last eight or so years, we’re going to spend today’s post relaying the few bits of solid, time-tested, general best practices of social media marketing strategy that we’ve used (and observed other successful blogs and bloggers use) here at AboveCMS. In other words, the social media marketing essentials, as we see them. All of which can be accomplished for free without outside professional help.
Social Media Marketing Strategy Essentials
If there is one thing we’ve learned it’s that these essentials can take you a long way. After practicing them for a while, they can even help you determine what kind of professional help you might need in the future, if it is necessary at all. So if you’re not doing these things yet, I suggest starting here, seeing how it goes, and then (and only then) looking for experts and/or services that can focus on key problems or potential growth areas.